That might be an understatement. I find it interesting that rough things tend to happen in clusters. Days go by that are relatively amazing–no computer glitches, late trains, or unattainable to-do lists. In fact, many days are amazing- good coffee, cute shoes, clean desk. But then those angry days appear. Everyone is grumpy, everything is due, and you spill on yourself.
Today is that rough day. Emphasis on the “everyone is grumpy” part…
“Write the vision;
make it plain on tablets,
so he may run who reads it.
For still the vision awaits its appointed time;
it hastens to the end—it will not lie.
If it seems slow, wait for it;
it will surely come; it will not delay.”—Habakuk 2:2-3
Today I received an e-mail from a design student that reads like many I’ve sent out to designers in the recent past asking for advice and guidance. It’s an odd feeling because I’m still asking these questions myself.
“Quality in printing in not an extravagant indulgence. It is in fact a necessity of advertising that must pay its way. The more vital the need of returns from your printed matter, the greater the necessity that it possess the persuasiveness of quality. You think of your printed matter as so many thousand pieces to be sent to a “list”. But the list is compiled of individual Jims and Jacks or Bettys and Annes who see but one copy apiece. They do not know how large an edition you have printed. They do not know that such and such a printer would have done the job for less money. They do not know, nor do they care, anything at all about the expenses, difficulties, or printing problems involved in getting out your printed matter. They only know that in their hands is a booklet - one booklet. They are either impressed or unimpressed. In that one copy is your opportunity. Make that one copy rise to it.”—
The Persuasiveness of Quality, Strathmore Alexandra Japan (1929)