“The most distinctive element of the typeface is its enormous lower-case x-height. In theory this improves its legibilty, but only in the same way that dog poop’s creamy consistency in theory should make it more edible.”—
Liz and I discussed this idea the other day. Some design isn’t meant to be long-lasting. Short-term or temporary design doesn’t have to last for many years. In some cases, the best possible solution is to design something that speaks to a time, to an audience. Also, long-lasting design often ignores what is fashionable, and though transcending any one moment of time, fails to truly speak to any.
On a side note, this train of thought honestly bothers my personal preference.
Today I was thinking about the ideal line-legnth for optimal readability. I placed a text box on the grid and “felt” what was appropriate. When trying to fit a larger amount of copy, I widened the text box and hated it. It just looked wrong. BUT, when others saw the text, the difference didn’t phase them.
So, why did a longer line-legnth bother me but was not even be noticed by non-designer eyes?
“I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”—