I will rarely stand up for/rant in favor of a Christianity sewn by intrusive marketing campaigns which often include bad design and wasting paper. In fact, as a devout follower of Jesus, I’m often one to be annoyed by it. But, there are two points that I am humbled and challenged by: Love and tolerance.
I don’t consider myself a tolerant person in that I refuse to enable ignorance. However, many people in opposition to or in conjunction with the faith of Christianity strive to be tolerant people—understanding of other faiths, practices, and lifestyles. I can see where a faith that demands intolerance to the ways of the world would be in demurral with the philosophy of tolerance.
My qualm lies in the intolerance of a perceived intolerance. If we claim to be understanding of faiths not our own, we must seek to understand the beliefs and intentions of these faiths.
So, why do people hand out tracks on the street and push their faith on others without seeking to meet people where they are at in gentleness? If we look to the root of the action: Love. However misguided one may perceive this exertion, the intent is Love. They believe that the lives before them are doomed to an eternity separated from God and the response is to give people the opportunity to reunite with the greatest Love, God the Father, through the only way to reconciliation with Him, Jesus Christ. That is Love. The action, however annoying, is done in Love.
I guess my argument is moot if you, like me, care very little about being tolerant. I am still challenged by the fact that whether or not I agree with the course of action a person takes, he is DOing something he thinks is good and for the good of others in spite (and in full knowledge) that the action isn’t popular. What am I doing to ACTIVELY Love people regardless of my own personal comfort? I am challenged and humbled by that, and I find it hard to criticize it.